
Dealers Scramble to Sell Pre-2020 Models - Get an SUV for Cheap!
Almost a full year now since the world has been completely turned upside down. But for better or worse the world situation has made an impact on every aspect of our lives. And especially for businesses and entire industries. One area that has seen some tremendous impact is in the car industry, where only the previous year things seemed to be going well.
But in the blink of an eye, things have changed immensely. The problem now is that there is a major surplus of automobiles and not enough buyers. As we all know, the law of supply and demand has to take effect and this has caused a shocking drop in prices for all types of cars.
The Rise of The Sport Utility Vehicle
Let us focus on the SUV. There is a reason that the SUV has become an important part of the auto industry, and it is in the name itself: Sport Utility. There was a time when people were buying out sedans, hatchbacks, and minicars for the sake of fuel economy. The SUV sector was largely ignored due to the high maintenance costs and poor mileage offered by these mechanical beasts.
But in just a few short years, the industry has shifted drastically. With demand for utility being a prime point of purchase for many consumers. Simply because the SUV can do more than a typical family sedan. It can go where smaller cars can’t, it can carry more than other cars, and it can clear most obstructions with ease. The SUV is truly a versatile automobile.
Even better, with the big advancements in manufacturing and developments in fuel economy, the SUV is no longer the diesel-guzzling beast that most people feared from before. On top of that, automakers started moving away from the previous design philosophy that leaned more towards masculinity. Instead, they started making more minimalist and modern looks for SUVs that appeal to a wider consumer base.
It was clear that there was a shift in the market, especially when even the luxury brands started jumping on the bandwagon. These gorgeous iterations of the Sport Utility Vehicle appeared to belong more in a showroom rather than going off-road. You wouldn’t like to get those dirty.
Stocking Up
With the increasing popularity of SUVs and a seemingly growing potential in the market, it was only natural that carmakers were gearing up for positive sales in 2020. Obviously, like so many other things in 2020, that was not the case. Now dealers are stuck with lots of unsold inventory and need to get rid of them.
There is a lot of competition in the markets well with dealers trying to undercut each other, so prices have gotten pretty low. Moreover, most car makers have started decking out their SUVs with some of the more premium options like wood trimmings, leather upholstery, and state of the art infotainment systems. A lot of carmakers have even gone as far as partnering with either Google Auto or Apple Carplay to bring the electronics to the next level.
Many carmakers had really spent billions of dollars in marketing and luxurious features to attract buyers from the competition. Especially with the increasing awareness of consumers with global warming issues causing a shift into hybrid or fully electric vehicles.
Grabbing Deals
It’s kind of sad knowing that the carmakers and dealers are losing a bunch of money with the new normal. But still, taking into consideration that everyone is suffering on all levels - including the consumers themselves - so grabbing a sweet deal is still worth a lot of value in the financial climate of 2020.
Depending on where you are, there are some really good deals. For example, the Nissan Rogue is officially offered for about $199 per month at 0% interest plus a $500 cash back! If you want to go luxury the Acura RDX is offered at some dealers for just about $379 per month. And that is brand new! It is as if some dealers are literally giving away the cars.
Even leases have gone down very low with the Jeep Cherokee Altitude being leased in some places for only about $249 for three years. It is a very good time to get an SUV especially since the year is winding down and the new models that will be coming up in just a few months. Carmakers and dealers are scrambling to get rid of last year’s models and stocks with some ridiculous price slashing.